Privacy Policy

We respect your privacy. This policy explains what personal information we collect when you visit this website or place an order, how we use it, who we share it with, and the rights you have over it.

Information you provide

• Name, email address, shipping address, billing address and phone number
• Payment details, which are processed directly by our payment providers. We never receive or store your full card number.
• Order history and product preferences
• Messages you send to our support team

Information collected automatically

• IP address, device type, browser and operating system
• Pages visited, time on site, referring URL and search terms
• Cookies and similar technologies, described below

Information from third parties

We receive limited information from advertising and analytics platforms, such as the campaign that brought you to the site, and from our payment providers, such as the result of a fraud or address check.

How we use your information

• To process, ship and track your order and to handle returns
• To send transactional emails such as order confirmation, shipping updates and support replies
• To send marketing emails, only if you opted in, with an unsubscribe link in every message
• To detect and prevent fraud, chargeback abuse and other illegal activity
• To measure and improve our advertising, website and product selection
• To comply with tax, accounting and other legal obligations

Legal bases (EU and UK customers)

We process your data to perform the contract of sale, to comply with legal obligations, with your consent for marketing and non essential cookies, and under our legitimate interest in preventing fraud and improving the store.

Who we share it with

We do not sell your personal information. We share only what is necessary with:

• Payment providers, to process your payment and prevent fraud
• Our fulfillment partners and shipping carriers, to deliver your order
• Email and customer support platforms, to communicate with you
• Analytics and advertising platforms, including Google and Meta, to measure and target our campaigns
• Authorities or advisers, when required by law or to defend a legal claim

Cookies and tracking

We use strictly necessary cookies to run the cart and checkout, analytics cookies to understand how the site is used, and marketing cookies to measure our ads and show relevant offers. You can block or delete cookies in your browser settings, and where required by law we ask for your consent before setting non essential cookies. Blocking strictly necessary cookies will break the cart and the checkout.

International transfers

Your data may be processed in countries other than yours, including the United States, by our providers. When we transfer data from the EU or the UK, we rely on the safeguards offered by those providers, such as standard contractual clauses.

How long we keep it

We keep order and transaction records for as long as required by tax, accounting and card network rules, which is normally between 13 months and 7 years depending on the record. Marketing data is kept until you unsubscribe or ask for deletion.

Your rights

Depending on where you live, including under the GDPR in the EU and the UK and the CCPA and CPRA in California, you may ask us to:

• Access the personal information we hold about you
• Correct information that is inaccurate
• Delete your information, subject to records we must keep by law
• Receive a copy of your data in a portable format
• Opt out of marketing at any time
• Opt out of the sale or sharing of personal information. We do not sell personal information and we do not share it for cross context behavioral advertising beyond the measurement described above.

To exercise any of these rights, email primouroutlet@gmail.com. We may ask for information to confirm your identity before we act on the request. You also have the right to complain to your local data protection authority.

Data security

The site runs over encrypted connections and access to order data is restricted to the people who need it to serve you. No method of transmission over the internet is completely secure, so we cannot guarantee absolute security.

Children

This store is not directed to children under 16 and we do not knowingly collect their data. If you believe a child has provided us with personal information, contact us and we will delete it.

Changes

We may update this policy. The date at the top shows the last revision, and material changes will be announced on this page.

Contact

Questions about this policy or about your data: primouroutlet@gmail.com.